The Desire Map

You want it and you want it bad. Aspiring. Hoping. Plotting. Recurring. Reaching. Bubbling beneath your surface. You crave it — and it craves you. So you make a plan to get it. A to-do list. The bucket list. Quarterly objectives. Strategy. Accountability. The goal. Except . . . You’re not chasing the goal itself, you’re actually chasing a feeling. We have the procedures of achievement upside down. We go after the stuff we want to have, get, accomplish, and experience outside of ourselves. And we hope, yearn, pray that we’ll be fulfilled when we get there. It’s backwards. It’s outside in. And it’s running us in circles. Coffee Match: Pumpkin Spice Latte